The Anderson Agency Report (TAAR)

the leading authority on insurance agency productivity, technology and profits

Inside February 2012

From The Editor: How much consumer profiling is too much? Just because you can do it doesn’t mean you should.
Social Tech: Introducing Facebook Timeline for Pages—learn how your agency can make the most of this new look and feel.
Connections: Are you going to commoditize by selling based on price? Or are you going to maximize your value? The choice is yours!
Techno Tidbits: Get acquainted with the existing plethora of podcasts—the vast majority of which are free.
Work.Flow: It’s time to update your obsolete website.
Marketing Management Motivation: Embrace market disruptions head on and think about how to use them to your advantage.
Bits & Bytes: Google+ Hangouts feature updated and expanded, new paperless poll from Poll Position, ForAgentsOnly.com now allows agents to quote and bind personal auto insurance.
Tech Tips: Microsoft’s SkyDrive cloud storage service offers 25GB of online storage—for free.

What is TAAR?

The Anderson Agency Report (TAAR) is a monthly electronic publication that contains practical, up-to-date information for maximizing your insurance technology investment.

It's the only insurance agency newsletter focused on operation and technology improvements for the insurance agency.

Each month Executive Editor Steve Anderson and his editorial staff write about important topics that help you, the insurance professional, better understand the many developments and influences affecting insurance technology at the agency, company, vendor, carrier, and industry levels.

Find out more about how you can become part of the TAAR family...

TAAR consistently addresses topics on the leading edge of agency efficiency. By adapting many of the suggestions addressed, our agency has been able to thrive in a time when others have failed or merged. Thank you Steve for making us uncomfortable.

Ben F. Gorrell, Jr., VP, Rich & Cartmill, Inc.

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Browse through past articles, get familiar with the writers, search for solutions to problems that have been plaguing your agency. Then decide if TAAR is for you.

Oh, and be sure to check out the unsolicited testimonials from TAAR subscribers in the Raves & Reviews section of the site.

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We have been subscribing to The Anderson Agency Report for at least 10 years (probably more) and I have always relied on your reports to keep me abreast of the latest developments in automation for insurance agents. Any others that I tried looked like they were written for geeks only, and 95% of their content was not insurance related. I also like the idea of not having any advertisers that you can't say bad things about.

Mac Keasling, PRS Insurance

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Disclosure of Material Connection: Some of the links above are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.