The Anderson Agency Report (TAAR)

the leading authority on insurance agency productivity, technology and profits

Inside April 2014

  • From The Editor: Stop chasing your competitors and “Think Different.”
  • Industry Trends: Part one of this two-part article gives you a better understanding of the existing payment networks that are available to your organization.
  • Work.Flow: Your customers may want something different than what your employees are offering.
  • Marketing Management Motivation: Is your sales system as successful as The Thompson Group’s?
  • Bits&Bytes: Augmented reality meets health care; Update on the return of the Polaroid; 3-D printing making strides in the medical field.
  • Tech Tips: Are you using these guidelines for your email subject lines?

What is TAAR?

The Anderson Agency Report (TAAR) is a monthly membership that provides practical, up-to-date information for maximizing your insurance technology investment.

It's the only insurance agency membership focused on operation and technology improvements for the insurance agency.

Each month Executive Editor Steve Anderson and his editorial staff write about important topics that help you, the insurance professional, better understand the many developments and influences affecting insurance technology at the agency, company, vendor, carrier, and industry levels.

Fans of TAAR


TAAR consistently addresses topics on the leading edge of agency efficiency. By adapting many of the suggestions addressed, our agency has been able to thrive in a time when others have failed or merged. Thank you Steve for making us uncomfortable.

Ben F. Gorrell, Jr., VP, Rich & Cartmill, Inc.


We have been subscribing to The Anderson Agency Report for at least 10 years (probably more) and I have always relied on your reports to keep me abreast of the latest developments in automation for insurance agents. Any others that I tried looked like they were written for geeks only, and 95% of their content was not insurance related. I also like the idea of not having any advertisers that you can't say bad things about.

Mac Keasling, PRS Insurance


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